What’s the distinction between a great mission and a profitable one? In fact, it’s the proper advertising that enables to create a sustainable demand for the product, generate the influx of recent purchasers and present the aggressive benefit of the corporate. These days, not one of many cryptocurrency initiatives can succeed with out well-thought-out and systematic advertising. We current right here a listing of the highest 11 advertising consultants focusing on blockchain and cryptocurrencies and may flip your organization right into a unicorn.
Kiersten Hollars, Senior Vice President, Communications & Advertising and marketing, Ripple
Kiersten Hollars is a real skilled of the craft. Earlier than becoming a member of Ripple, she managed communications and advertising in such corporations as Ancestry, Dropbox, and Sew Repair. In 2012, Kiersten was additionally a companion at Andreessen Horowitz.
Ranging from the start of the final 12 months, Ripple goes by way of powerful occasions with ongoing litigation between the corporate and The U.S. Securities and Alternate Fee (SEC). Regardless of that, you’ll not discover unfavourable suggestions concerning the firm within the media, however quite the opposite, you will note that the group of the mission supporters has grown. A lot of the credit score goes to the advertising director who professionally manages the communications within the disaster interval.
Ales Kovalevich, CEO BDC Consulting
Ales Kovalevich has been working within the initiatives’ improvement in the actual sector for a interval of over 11 years, and within the cryptocurrency discipline for a interval of over 6 years. Throughout his profession, he labored with such initiatives as Waves, OKEx, Blockchain.com and plenty of others. Other than that BDC Consulting conducts cryptocurrency market analysis and helps crypto startups and corporations at any stage of their improvement. The principle areas of the specialization are strategic advertising, affect advertising, PR and many others.
Garlam Gained, ICONIZ
Garlam Gained, the director of product improvement at ICONIZ, presents an impressive instance of how the fitting advertising and positioning helps to construct not solely a profitable firm but in addition a profession. Gained couldn’t discover a job for a very long time however upon altering the technique of his positioning he landed a job in Deloitte and took on management of the product improvement division at ICONIZ. Other than that, Gained is a frequent speaker of worldwide blockchain occasions, writes articles and columns in world monetary media.
Alexander Mamasidikov, cofounder & CMO at Mineplex Banking
Alexander Mamasidiov has been engaged on selling cryptocurrency initiatives for over 5 years. Throughout his profession, the knowledgeable helped with the market entry for greater than 72 cryptocurrency startups. He’s rated among the many prime 20 blockchain entrepreneurs, in line with Publish0x, an writer of articles on digital advertising, blockchain, and fintech at Forbes and different main monetary media. Alexander was among the many first consultants on the crypto market who began to check IEO and create merchandise by following rising tendencies and beginning new ones. He developed the CrossFi expertise that’s extensively mentioned in Yahoo Information, Bitcoinist and many others.
At the moment, Alexander is the CMO of the cellular crypto financial institution MinePlex CrossFi Banking that bridges conventional banking devices with blockchain expertise. Below his management, the mission is repeatedly coated in world media: Bloomberg, Enterprise Insider, Yahoo Finance and many others. The skilled work of the consultants brings MinePlex to the place amongst fintech leaders by actively facilitating the group development and scaling in additional than 70 international locations.
Tatyana Gorelikova, PR Lead Binance in Russia, Ukraine and CIS international locations
For over 15 years, Tatyana has been engaged on the promotion of the businesses within the telecom sector (cellular content material market), gaming trade (console, PC, social, and cellular video games), fintech and blockchain initiatives within the discipline of selling and communications. In June 2020, Tatyana turned the pinnacle of communication of the most important cryptocurrency change Binance. Below her management, the Binance positioning in CIS international locations has strengthened, and the group has considerably grown. At the moment, Tatyana not solely actively leads inner and exterior communication but in addition works on selling advertising initiatives of the platform.
Valeriya Minaeva, communications & partnerships knowledgeable at 1inch Community
Valeriya began her profession in 2017 at occasions of the ICO increase. Originally of her path, she labored with centralized exchanges and consulted numerous purchasers on PR and publication within the main monetary and crypto media, corresponding to Forbes, TechCrunch, Bloomberg, Cointelegraph, Coindesk and many others.
At the moment, Valeriya works on partnerships and strategic communications at one of many main initiatives within the discipline of decentralized finance (DeFi) – 1inch Community. The complete turnover has exceeded $53 billion since its launch, and the variety of energetic customers is consistently rising and nearing 500 thousand.
Andrey Kornilov, founder at Amris Media Company
The founding father of Amris Media Company Andrey Kornilov will not be solely an skilled advertising knowledgeable that helped dozens of initiatives to search out their area of interest available in the market however he is also energetic in mountain snowboarding and touring. Andrey makes a speciality of affect advertising and he helps crypto startups to advertise their product, resolution, or service by way of bloggers and different opinion leaders. Other than being a prime communications strategist, Andrey can also be very proficient at content material creation, video manufacturing, with a deal with promoting video content material and an actual guru at occasion group. Right now dozens of crypto corporations from Russia, Ukraine and CIS international locations are among the many Amris Media Company purchasers.
Marie Tatibouet, СМО at Gate.io
Marie Tatubouet is main company communications and advertising of the cryptocurrency change Gate. The knowledgeable is a frequent speaker in worldwide and native conferences, actively communicates with Russian, European, and worldwide media, and likewise develops group in Europe and CIS international locations.
Tatiana Maksimenko, cofounder at IdolMe PR Company
Tatyana Maksimenko is unofficially being referred to as by her colleagues within the trade the “crypto mama”, for she was among the many first consultants to create a PR company that makes a speciality of crypto and blockchain initiatives. Right now Tatyana is the pinnacle of a number of crypto media, organizes crypto occasions and is listed among the many most influential girls within the cryptocurrency sector in Russia. Other than that Tatyana invited the Ethereum co-founder Vitalik Buterin to the occasions held in Moscow and the R3 consortium.
Dmitry Kryshtal, Advertising and marketing & Inventive Lead at Supercolony
Dmitry Kryshtal will not be a beginner within the cryptocurrency world. In his profession, he was the CMO of the most important p2p platform Bitzlato. Additionally, he labored within the improvement and promotion of a number of cryptocurrency startups together with the primary decentralized stablecoin pegged to rubble – MonolithosDAO (MakerDAO fork). Due to the knowledgeable’s efforts, the primary rubble stablecoin turned recognized not solely in CIS international locations but in addition in Europe, Latin America, and Asia. The knowledgeable can also be an writer at a number of crypto media, shares his forecasts and suggestions for investing in crypto cash. He’s a number of his personal Youtube present on the S3XYBTC channel and the co-owner of the inventive company Citadel.
George Paliani, Chief of Development & PR at CoinsPaid
George Paliani is a practising knowledgeable in worldwide communications and enterprise representations. For over 10 years, he has been engaged on the event, promotions and funding elevating for IT and crypto initiatives. Together with his assist, such initiatives as Sensible Valley, Puzzle Capital, Foreign money.com, and others, have entered the worldwide area.
At the moment, George works as a part of the crew of the ambitions and headline mission CoinsPaid. Over the past 12 months, the corporate has grown five-fold, created the crypto ecosystem and now it improves the ecosystem, points its personal token CPD as a part of the IDO and plans to current the academic information portal for a large viewers CoinsPaid Media.